Working parents who lose Saturday to the laundry pile. Shift workers (nurses, doctors, hospitality) whose schedules don't line up with daylight drying time. Older residents who'd prefer not to lift heavy laundry baskets up and down stairs. Apartment residents without their own machines or with shared communal laundries they don't want to queue at.
Same per-load pricing as commercial customers — no household premium. Most households we work with run 5 loads weekly when you add up uniforms, kids' clothing, sports kit, sheets, bath towels and hand towels — that's $148.50 inc GST per pickup. Smaller households (singles, couples) often sit at 2-3 loads ($66-$93.50 inc GST). Big after-holiday catch-up weeks can run 6-7 loads ($176-$203.50 inc GST).